Role: Junior Manager — Instagram Growth & Integrity
Department: Instagram Product, Leta Platforms Inc.
Start date: Immediately upon signing
You begin with 3 performance credits. Each time you prioritise child safety over growth, you lose one. Lose all three and you are terminated.
Congratulations on your promotion. You successfully gamified dopamine, bypassed safety regulations, and locked millions of teenagers into endless scrolls. You won the corporate game, but at what human cost?
By hitting your metrics, you contributed to the algorithmic grid that strips users of their agency. In this system, "success" means weaponizing design principles to engineer behavioral addiction.
You started this journey with a conscience, but through careful "calibration," you managed to shed your Moral Weight—all the way from a naive 100% down to this final, pristine 0%.
What this project is really about
This is a short, interactive game where you're placed inside the machine. Every decision directly affected two numbers: Corporate Compliance and User Well-being. Those two numbers, by design, almost always pull against each other.
The scenarios are drawn directly from internal documents, court filings, and whistleblower testimonies. One pattern kept showing up: DODGE — deny, deflect, delay, create doubt.
The outright rejection that a problem, mistake, or event ever occurred.
Redirecting blame or attention away from the original issue and onto someone or something else.
Postponing or prolonging the resolution of an issue.
Using public apologies and PR campaigns to redirect attention without making any binding commitments.
Questioning the facts, the motives, or the sanity of the person bringing up the issue.
The interfaces, recommendation systems, and notification loops we interact with every day were built by people making choices.
Click each card to read what really happened.
Your termination was the result of prioritizing ethics in a system that monetizes human attention. Dark patterns are deliberate business strategies, and those who raise mental health concerns are routinely silenced.

Fired after raising child safety alarms. Testified before the US Senate in 2023.

Resigned and leaked 10,000 internal documents revealing Meta knowingly amplified harm to teenage girls.

Pushed out after 6 years. Internal safety research was systematically suppressed.

Testified that Meta's legal team deleted evidence of a child groomed in VR.